GTM Architect
for Startups
Developing custom go-to-market strategies that drive startups from concept to scalable success, ensuring a foundation for sustainable growth.
About Me
I'm a seasoned product marketing leader with over 10 years of experience in B2B SaaS and technology. I specialize in crafting bespoke go-to-market strategies that propel startups from concept to market success.
With a keen understanding of the unique challenges and opportunities facing early-stage startups, including those in Seed, Series A, and Series B funding stages, I lay the groundwork for sustainable growth, one step at a time.
$1.1m in Pipeline
Generated $1.1m in pipeline within one year at Mathison through strategic partnerships and targeted sales enablement.
36% Conversion Rate
Drove a 36% conversion rate for a growth partnership program with Insight Partners by leveraging lead nurturing & thought leadership.
2x User Growth
Doubled the user base in 90 days for Exela Technologies through funnel optimization and effective, targeted ad spend.
50% Faster Campaigns
Cut campaign launch time by 50% for Syndio by implementing scalable and automated campaign collaboration systems.
Product Launches
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Full Go-To-Market Launch for Mathison
A full GTM campaign for Mathison’s new HRIS Dashboard, including sales enablement, messaging, and collateral.
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Driving ZipRecruiter's Enterprise Market
Helping ZipRecruiter launch their Enterprise product with dedicated pages, messaging, and positioning.
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Pioneering SaaS Launch for Exela Technologies
Guiding Exela’s foray into the SaaS space with a new website, product, and self-service sign up funnel.
