GTM Architect

for Startups

Professional headshot of Hishaam Siddiqi

Developing custom go-to-market strategies that drive startups from concept to scalable success, ensuring a foundation for sustainable growth.

Syndio logo
Belkin logo
Exela Technologies logo
ZipRecruiter logo
Mathison logo
USC Marshall School of Business logo, featuring the words USC Marshall in large letters with School of Business written below.
Hishaam Siddiqi speaking at a conference

Behind the Work

I'm a seasoned product marketing leader with over 10 years of experience in B2B SaaS and technology. I specialize in crafting bespoke go-to-market strategies that propel startups from concept to market success.

With a keen understanding of the unique challenges and opportunities facing early-stage startups, including those in Seed, Series A, and Series B funding stages, I lay the groundwork for sustainable growth, one step at a time.

$1.1m in Pipeline

Generated $1.1m in pipeline within one year at Mathison through strategic partnerships and targeted sales enablement.

36% Conversion Rate

Drove a 36% conversion rate for a growth partnership program with Insight Partners by leveraging lead nurturing & thought leadership.

2x User Growth

Doubled the user base in 90 days for Exela Technologies through funnel optimization and effective, targeted ad spend.

50% Faster Campaigns

Cut campaign launch time by 50% for Syndio by implementing scalable and automated campaign collaboration systems.

Product Launches

  • Screenshot of Mathison's website homepage showing a laptop display with a blue background and the text "Our Suite of Solutions for Inclusive Hiring & Workforce Analytics", along with a survey graph. The top of the webpage features the Mathison logo and navigation menu, with options to sign in and book a demo.

    Full Go-To-Market Launch for Mathison

    A full GTM campaign for Mathison’s new HRIS Dashboard, including sales enablement, messaging, and collateral.

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  • Laptop screen displaying ZipRecruiter website with the headline 'The Smartest Way to Hire Sales Talent' and images of professionals in a business setting.

    Driving ZipRecruiter's Enterprise Market

    Helping ZipRecruiter launch their Enterprise product with dedicated pages, messaging, and positioning.

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  • Laptop screen displaying Digital Mailroom website with a woman working on a laptop and a dark blue background.

    Pioneering SaaS Launch for Exela Technologies

    Guiding Exela’s foray into the SaaS space with a new website, product, and self-service sign up funnel.

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Latest on the Blog

  • Everything Is an Experiment: A PMM’s Guide to Letting Go of Certainty

    One of the hardest things to accept as a product marketer is that there will rarely be a moment where everything feels clear.

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  • Why Good Product Marketers Think Like Internal Journalists

    Description goes hIf you want to be a strategic product marketer, you need to act like an internal journalist.ere

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  • How I Manage Stakeholders as a Product Marketer

    It’s about being clear-eyed, proactive, and thoughtful about where to spend your energy.

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