Product Marketing
& GTM Leader
I help teams turn strategy into operating reality and shape how products come to market, with decisions that hold up in real companies.
Behind the Work
I’ve spent the last decade inside B2B SaaS companies, working at the intersection of product, marketing, and growth. My work focuses on turning strategy into something teams can actually operate across launches, repositioning, and ongoing GTM evolution.
I’m most interested in the parts of product marketing that don’t show up neatly on a roadmap: shaping what gets built, pressure-testing positioning, and making sure ideas survive contact with real customers and internal constraints.
$1.1m in Pipeline
Generated $1.1M in pipeline within one year at Mathison by building repeatable partnership and sales enablement motions.
36% Conversion Rate
Drove a 36% conversion rate for a growth partnership with Insight Partners through aligned positioning, content, and distribution.
95% Retention Rate
Maintained a 95% retention rate post-install for a PLG Chrome extension at Matik by focusing on onboarding and real-world usage.
50% Faster GTM
Reduced GTM launch time by 50% at Syndio by introducing clearer ownership and more scalable cross-functional workflows.
Selected Work
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![Screenshot of Mathison's website homepage showing a laptop display with a blue background and the text "Our Suite of Solutions for Inclusive Hiring & Workforce Analytics", along with a survey graph. The top of the webpage features the Mathison logo and navigation menu, with options to sign in and book a demo.]()
Full Go-To-Market Launch for Mathison
A full GTM campaign for Mathison’s new HRIS Dashboard, including sales enablement, messaging, and collateral.
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![Laptop screen displaying ZipRecruiter website with the headline 'The Smartest Way to Hire Sales Talent' and images of professionals in a business setting.]()
Driving ZipRecruiter's Enterprise Market
Helping ZipRecruiter launch their Enterprise product with dedicated pages, messaging, and positioning.
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![Laptop screen displaying Digital Mailroom website with a woman working on a laptop and a dark blue background.]()
Pioneering SaaS Launch for Exela Technologies
Guiding Exela’s foray into the SaaS space with a new website, product, and self-service sign up funnel.
