Education
During my undergraduate studies at the University of Southern California, Marshall School of Business, I majored in Business Administration. My coursework covered a broad spectrum of subjects, including Economics, Accounting, Corporate Finance, Marketing, Business Analytics, Operations Management, and Communication.
Furthermore, I hold a Project Management certificate from Google, which has equipped me with essential skills in organizing, collaborating, and executing projects effectively.
Meet Hishaam
I am a seasoned product marketing leader with over 10 years of experience specializing in the B2B SaaS space. My passion lies in partnering with early-stage to Series B startups, where I excel at laying the foundational groundwork for product marketing initiatives.
I have a proven track record of driving growth through strategic GTM campaigns and forging impactful partnerships, leveraging data-driven strategies to achieve tangible results. Particularly adept at working with companies new to product marketing, I've successfully guided numerous startups through their inaugural product launches and established robust processes for sustainable growth.
Marketing Experience: 10 Years
B2B Experience: 9 Years
Startup / SaaS Experience: 6 Years
I also had the honor of being selected as a research associate for the highly competitive Transfer International Experience program, where I conducted on-the-ground research in Europe and the Middle East.
This included analyzing the fashion industry's value chain by engaging with textile producers and interviewing renowned fashion houses like Gucci and Roberto Cavalli.
In Dubai, I explored the global tourism industry, meeting with key players in hospitality and aviation, such as Etihad Airways. This experience laid the groundwork for my expertise in market research to better understand consumer needs and how to speak to them best.