Product Marketing
& GTM Strategy
Go-to-market strategy and positioning for B2B SaaS companies building in competitive categories, from product requirements through launch and revenue.
Building Systems with AI
AI has been a useful tool. Building systems around it is what actually changes what one person can own.
As a Sr. PMM I've used it to run competitive intelligence, personalize outbound at scale, and keep content moving without a full team. The part that matters is what happens after the first build: a system checking Gong calls for competitor mentions, sorting SDR emails by ICP fit, filling content gaps as they open up, running without me each time.
Click below to learn more about my approach and the systems I've built.
Impact at a Glance
$1.1m in Pipeline
Generated $1.1M in pipeline at Mathison by leading pricing redesign and a repeatable partnership and sales enablement motion.
2x Daily Installs
Doubled daily installs and maintained 95% retention for Matik's PLG Chrome Extension by owning end-to-end product marketing.
75% Adoption
Drove 75% adoption of Mathison's HRIS Dashboard by repositioning the platform and owning launch execution across all channels.
50% Faster GTM
Reduced campaign launch time by 50% at Syndio by implementing scalable systems and streamlined cross-functional workflows.
17x Increase
Drove 17x increase in posted reviews and 21% score improvement at ZipRecruiter through targeted brand-building campaigns.
36% Conversion
Built Mathison's first VC partnership with Insight Partners, achieving 36% conversion rate through aligned positioning and custom enablement.
Behind the Work
I've spent the last decade in product marketing at B2B SaaS startups, usually as the first or only senior PMM. The work I find most interesting sits at the edges of the function: getting upstream enough to shape what gets built, translating technical capabilities into narratives that actually land with buyers, and building systems that keep producing after I've moved on to something else.
Most of my experience has been in competitive categories where the differentiation isn't given and the GTM motion has to be constructed rather than inherited.
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Positioning AI in a Saturated Market
Building differentiated AI positioning and GTM strategy that improved sales confidence and drove high-quality campaign engagement.
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Driving Product-Led Growth Through a Chrome Extension
Shaping the product marketing strategy, experience, and rollout for a Chrome Extension that improved activation rates.
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Full Go-to-Market Launch for Mathison
Led the comprehensive rebranding and go-to-market strategy for Mathison's new HRIS Dashboard.
