Product Marketing & GTM Strategy
I build go-to-market strategy and positioning for B2B SaaS companies navigating competitive markets, from shaping what gets built to how it’s sold.
Behind the Work
I've spent the last decade working in product marketing at B2B SaaS companies, mostly at early-to-growth-stage startups as the first or only senior PMM. My work focuses on positioning and launches in competitive categories where differentiation isn't obvious and the GTM motion needs to be built from scratch.
I'm drawn to the parts of PMM that sit between functions: influencing product direction through research and customer insights, translating technical capabilities into narratives that resonate with buyers, and building repeatable systems that scale beyond my own bandwidth.
$1.1m in Pipeline
Generated $1.1M in pipeline within one year at Mathison by building repeatable partnership and sales enablement motions.
36% Conversion Rate
Drove a 36% conversion rate for a growth partnership with Insight Partners through aligned positioning, content, and distribution.
95% Retention Rate
Maintained a 95% retention rate post-install for a PLG Chrome extension at Matik by focusing on onboarding and real-world usage.
50% Faster GTM
Reduced GTM launch time by 50% at Syndio by introducing clearer ownership and more scalable cross-functional workflows.
Selected Work
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![Screenshot of Mathison's website homepage showing a laptop display with a blue background and the text "Our Suite of Solutions for Inclusive Hiring & Workforce Analytics", along with a survey graph. The top of the webpage features the Mathison logo and navigation menu, with options to sign in and book a demo.]()
Full Go-To-Market Launch for Mathison
A full GTM campaign for Mathison’s new HRIS Dashboard, including sales enablement, messaging, and collateral.
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![Laptop screen displaying ZipRecruiter website with the headline 'The Smartest Way to Hire Sales Talent' and images of professionals in a business setting.]()
Driving ZipRecruiter's Enterprise Market
Helping ZipRecruiter launch their Enterprise product with dedicated pages, messaging, and positioning.
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![Laptop screen displaying Digital Mailroom website with a woman working on a laptop and a dark blue background.]()
Pioneering SaaS Launch for Exela Technologies
Guiding Exela’s foray into the SaaS space with a new website, product, and self-service sign up funnel.
