Product Marketing
& GTM Strategy
I build go-to-market strategy and positioning for B2B SaaS companies navigating competitive markets, from shaping what gets built to how it’s sold.
Behind the Work
I've spent the last decade working in product marketing at B2B SaaS companies, mostly at early-to-growth-stage startups as the first or only senior PMM. My work focuses on positioning and launches in competitive categories where differentiation isn't obvious and the GTM motion needs to be built from scratch.
I'm drawn to the parts of PMM that sit between functions: influencing product direction through research and customer insights, translating technical capabilities into narratives that resonate with buyers, and building repeatable systems that scale beyond my own bandwidth.
$1.1m in Pipeline
Generated $1.1M in pipeline at Mathison by leading pricing redesign and a repeatable partnership and sales enablement motion.
2x Daily Installs
Doubled daily installs and maintained 95% retention for Matik's PLG Chrome Extension by owning end-to-end product marketing.
75% Adoption
Drove 75% adoption of Mathison's HRIS Dashboard by repositioning the platform and owning launch execution across all channels.
50% Faster GTM
Reduced campaign launch time by 50% at Syndio by implementing scalable systems and streamlined cross-functional workflows.
17x Increase
Drove 17x increase in posted reviews and 21% score improvement at ZipRecruiter through targeted brand-building campaigns.
36% Conversion Rate
Built Mathison's first VC partnership with Insight Partners, achieving 36% conversion rate through aligned positioning and custom enablement.
Selected Work
-
![]()
Positioning AI in a Saturated Market
Building differentiated AI positioning and GTM strategy that improved sales confidence and drove high-quality campaign engagement.
-
![]()
Driving Product-Led Growth Through a Chrome Extension
Shaping the product marketing strategy, experience, and rollout for a Chrome Extension that improved activation rates.
-
![]()
Full Go-to-Market Launch for Mathison
Led the comprehensive rebranding and go-to-market strategy for Mathison's new HRIS Dashboard.
