ZipRecruiter Integration with AMEX & Facebook

ZipRecruiter Integration with AMEX & Facebook

Cultivated strategic partnerships at ZipRecruiter with American Express and Facebook, driving brand growth, increasing revenue streams, and enhancing job seeker engagement.

Before shifting into a Product Marketing role at ZipRecruiter, I was initially a Marketing Associate specializing in Strategic Partnerships at ZipRecruiter. In this role my primary responsibility was to cultivate and nurture collaborations with key partners, namely American Express and Facebook.

Given ZipRecruiter's status as a rapidly growing startup, establishing robust connections with larger, established entities was critical not only for bolstering our brand reputation but also for unlocking additional revenue streams and attracting more job seekers to our platform.

In our partnership with American Express (AMEX), we executed a co-branded campaign offering AMEX Small Business customers exclusive access to discounted ZipRecruiter subscriptions. My contributions to this collaboration were varied. I conducted a thorough review of the legal terms of the contract to ensure compliance and mitigate any potential risks.

Additionally, I supervised the creation of all co-branded assets, meticulously overseeing their development to align with both ZipRecruiter's and AMEX's brand standards. Finally, I played a pivotal role in orchestrating a seamless and successful campaign launch, ensuring maximum impact and value delivery for both parties involved.

In our collaboration with Facebook, we integrated ZipRecruiter's job listings service with Facebook's newly launched job search platform. This integration enabled employers to effortlessly post their job openings on both platforms simultaneously, significantly amplifying their reach and enhancing their ability to attract top talent.

Throughout the partnership, I led the effort in facilitating the creation of co-branded assets, ensuring that they effectively communicated the value proposition of our joint offering. Additionally, I spearheaded project management activities for the integration's launch, collaborating closely with the Facebook team to ensure smooth execution and optimal user experience.

Related Assets from the Partnerships

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