Mathison Technologies was growing quickly, but lagging behind on solidifying their messaging and positioning. As they began investing in more inbound leads and traffic, they needed a quick and easy way to introduce themselves.

As a product marketer, I knew building out the full positioning and messaging would be a long-term project, and I needed an interim solution that would work not only as an introduction on the homepage but also as a potential sales and social tool. I decided to make a quick video that introduced the company to new prospects that were not as familiar.

I crafted the outline and narrative for this video in collaboration with our Product and Design teams, ensuring that we included both high-level messaging that quickly explained who we were, as well as detailed messaging that gave a comprehensive overview of our key solutions and features. As a result, this video was easily shared across our homepage, social media channels, as well as used in sales-enablement communications.